Key responsibilities
Branding & Customisation
Brand Guideline
Multilingual Thumbnail Design & Typography
Global Marketing Campaign
Video Key Art & Motion
42 %
Increase in user satisfaction through improved UI/UX and rebranding.
Logistics App & Web
BuyandShip
UX/UI consulted for web app, website design, and rebrand assets
Platform: Mobile, Web, Print
Tool: InVision · Adobe CC · Visual Studio Code
Duration: 2019-2021
Discover Design Process Related DesignOther Tasks: - Rebranding & Social Media Design Support - Inforgraphic/Iconographic Design & Promotion Design
Discover
Background + Problem
Buyandship is a cross-border e-commerce and logistics platform connecting shoppers to global marketplaces. Operating in multiple regions, the company aimed to expand its services internationally and strengthen its brand presence across digital platforms.
The existing website was outdated and not user-friendly. The logo and color palette lacked distinction, and the overall brand identity was weak. With plans to expand into multiple countries, the business needed a strong, scalable design system and consistent branding to compete globally.
My Goal
Rebrand the company with a refreshed visual identity, design system, and brand elements. Consult on website and app design for better usability, and deliver B2B and marketing websites tailored for several international markets.
Competitive Research
Buyandship redefines cross-border e-commerce by streamlining international shipping without changing how customers shop. It provides overseas warehouse addresses, consolidates packages, and ensures affordable, efficient delivery. With self-operated warehouses in key regions, it offers speed and reliability. Compared to competitors like MyUS and Shipito, Buyandship stands out with competitive pricing, localized support, and a user-friendly platform—ideal for shoppers seeking convenient, low-cost access to global products.
Proposed Solution
Rebranding Strategy
Modernized brand identity to enhance trust, recognition, and market appeal.
Website UX/UI Revamp
Redesigned site for smoother navigation, faster access, better usability.
New Mobile App Design
Created intuitive, feature-rich app for seamless cross-border shopping experience.
Personalized Dashboard & Alerts
Delivered tailored insights and updates to improve user engagement, satisfaction.
Rebranding & UXUI
The old logo was probably not compatible with the myriad of technological devices that will be showcasing the logo—mobile devices, tablets, and the like. A logo redesign helps show existing customers that we’re modern and up-to-date, and prospective customers that we are worthy of consideration.
Brand Guideline
Defined clear space requirements around the logo.
Established the brand color palette.
Specified typography and font usage.
Standardized logo sizes and versions.
Highlighted examples of incorrect logo usage.
Design Elements & Indicators
Created business infographics for presentations.
Designed 150+ prohibited items iconographies.
Illustrated 30 staff avatars for online chat plugins.
Developed educational indicators and motion designs for tutorial videos.
10+ Global Markating Campaigns
Created new customer journeys for platforms like eBay, DROP, and StockX, inviting audiences to sign up and access special offers.
Developed key typography concepts across 4+ languages to ensure clear, localized messaging.
Delivered responsive website design and front-end development for seamless user experiences.
Designed social media banners and thumbnails to boost engagement and brand presence.
Global Marketing Campaign
Graphic & Template Design
Next Project
UX/UI + Web Design